Tuesday, December 25, 2007

MLM ...Hype And Air

I just wanted to do a quick post to wish everyone a Merry Christmas.. or whatever holiday you happen to be celebrating this season!

I have been working on a few things, including a post for later, or maybe tomorrow..whenever I can get it done, let's leave it at that LOL ..about downline builders and also traffic exchanges and several other things, so those will be coming in the very near future. I also wanted to take this chance to say a little something about
me and the purpose of this blog. This blog is pretty new, but I have a lot of things in the pipeline to write about as time permits, and there will be lots more stuff soon. When I write about something, whether it's a new program or a marketing tool or whatever it may be, my purpose is never specifically to bash the program and be negative. If a program gets a bad review and I say it's a waste of time and/or a ripoff, it's because from the information I've gathered about it, it IS a waste of time and a ripoff, and there's no way to sugar coat that for the satisfaction of the poor souls who get suckered into it. Sorry! I try never to be negative when I can help it, because I do think there's some truth to all that positive manifestation and you attract what you put out stuff. If there's something positive to be said, I'm very happy about it, really! On the other hand, if I see the Emperor marching along with his butt flappin' in the breeze, I'm gonna tell him.. "Hey, dude..you ain't got no clothes!". I don't hype, I don't lie, and I don't take advantage of people. I hate programs that are nothing but "hype and air", and I hate that people will join them on the recommendation of someone they trust, because they're some big-time marketing "guru" and then get shafted. How much money have you invested in "the best, most explosive business EVER!!!!" that's going to make you rich in your sleep, for doing nothing...? and how's your bank account looking now? The only one rich is the marketing guru and whichever one of his/her buddies started the program!

For example, when Lawn Chair Millionaire launched, one of the biggest selling points that people kept talking about was the fact that the "leader board" of people really pushing it had some big-time marketers on it. They reasoned that it MUST be a legitimate money-maker and they were safe in joining, because "those people" wouldn't be involved if it weren't legit. All it really meant was that they got the heads-up that it was going to be a great opportunity to make some cash for themselves, since they have huge lists and powerful marketing tools at their disposal to push people to join under them, and with their huge number of referrals, they knew they'd get a big ol' hunk of cash for themselves. Those who trusted them and believed it must be a great opportunity, most of them anyway, haven't been quite as lucky. I'm sure some have made some money, sure...but the majority probably haven't fared quite as well. Unfortunately, that's what happens in pyramid schemes.

If the program doesn't have a legitimate, useful, marketable service or product that people can..and would WANT TO..actually use, that is worth the monthly charge to be in the program to use the service/product.. it's just hype and air.. it's crap!

If the admin of the program spends lots of time telling you about the compensation plan for referring new paid members, and how much you'll make from recruiting and "fast track bonuses" and building your matrix that only needs 50,000 people to join to fill your matrix and get RICH..and very little time telling you how to actually market the product/service itself and grow an actual business ..you got it.. hype and air!

If they say you can earn as a free member, or that you don't have to recruit to earn, but then the only way to actually do anything, "unlock" the most desireable features, or make any kind of actual money with the program is if you do pay and upgrade and promote.,,.it's worse than crap..it's lies and dishonesty and deceit.

Whether you're an affiliate of an actual company with a real product, or you're promoting the latest flavor-of-the-month hot new 'business" in the hopes of making those promised millions at the end of some matrix, there's nothing wrong with that, but be smart, and be honest..with yourself and with those you partner with. That's what building a downline or getting referrals for things is. At least it's what it should be, and you shouldn't be dishonest with people who are nice enough to join your team.

Merry Christmas!

Suze Says

1 comment:

Anonymous said...

Hi Suze;

Wow you sounded so much like me a couple years ago when my eyes were being opened to the online world of Hype and Air. We all want to strive for a better life but there is just one way to go about it.

Planning, Strategy, Research, Knowledge, Persistance and well just "Honest Time and Effort".

I see you are off on the right foot. I will be following your blog and your success.

Julie Zbeetnoff
aka the Traffic Master
Taking the First Steps to Online Success